This proposal aims to transform TaDa Games' presence at the event into a premium, immersive, and highly memorable experience, connecting the brand directly with the Brazilian audience through high-impact influencers, live interaction, and organic content generation.
The strategy combines booth visibility, on-site actions with relevant creators, and content production to extend the impact of the activation post-event.
Increase visitor flow to the booth and amplify brand visibility through the presence of major Brazilian KOLs.
Create authentic and memorable experiences, with influencers playing TaDa Games live and interacting with fans.
Generate premium content for post-event actions, including highlight videos, photos, and audience reactions.
Reinforce brand credibility through organic engagement and real-time interaction on-site.
The activation will be structured around the "TaDa Live Experience" concept, where fans can experience the brand alongside influencers, participate in giveaways, and watch live matches in a dynamic and interactive environment.
Customized TaDa Games items:
* Final values may vary due to taxes and fees.
Includes:
To ensure maximum activation performance and strategic alignment with TaDa Games, we highlight the following points for validation and joint reflection:
Confirm whether YURI's presence will occur only at a single specific moment of the event or if there will be the possibility of multiple scheduled appearances. This directly impacts audience peak planning and booth traffic flow.
We recommend evaluating the inclusion of other influencers to increase activation consistency throughout the space and generate organic movement throughout the entire event, rather than concentrating the experience on a single name.
Considering that SIGMA is a closed, paid event, it is expected that the young creator fan audience will be smaller. However, precisely because YURI is an extremely relevant name in Brazil, his presence tends to attract attention from operators, executives, and strategic partners interested in networking and institutional exposure.
We strongly suggest that the main activation with YURI occur on the second day of the event, when traffic tends to be more qualified and less restricted, maximizing visibility and engagement potential.
As a strategic extension, we propose creating a VIP invite mechanism for the party, where participants must register in advance, generating a qualified database (leads). Guest selection can be based on interest criteria defined by TaDa Games.
We recommend confirming whether the presented budget (USD 10,000) is exclusively linked to operational event activation. If there is a need for additional influencer contracting, we suggest that fees be allocated in a separate budget for greater financial clarity and strategic flexibility.
